TST Engages LifeWise in Unique Barter Program

Hampton – LifeWise Community Projects and The Senior Times (TST) have agreed to immediately undertake a public relations partnership benefiting the growing Boomer population.

     Bruce Montville, president of LifeWise said, “We are looking forward to raising Boomer awareness of quality products, services and discounts that our population wants.”

     Topics mentioned by Montville that LifeWise plans to leverage for TST readers and advertisers of this free seacoast monthly publication include area public transportation schedules, media announcements of commercial and nonprofit group events, meetings and coalition news.

     Deep discounts on advertising costs will be available to both the commercial and nonprofit sectors. Volunteer opportunities, internships, work study, education offerings and employment descriptions will be published for those that seek civic and community involvement. “We even plan to build a Boomers Discount Listing for those age 50 and older.”, said Montville.

     Deborah Bouchard, publisher of TST said, “This boost in public relations, will lead to even higher popularity and readership of TST. We’ll be able to reward the sweat equity of LifeWise through generous charitable donations from our growth.” In addition, Ms. Bouchard plans to feature Boomer Achievements derived from the LifeWise connection.

     According to Montville, LifeWise also plans to offer an Identity Theft Shield subscription service to employee groups and individual Boomers.

     To become involved in this new wave of public relations for Boomers through TST, contact Bruce Montville at (603) 929-0832, or bmontville@lifewise-nh.org . Their web address is www.lifewise-nh.org . TST can be reached at 866-437-5278 or info@theseniortimesnewspapers.com